Endorsements impact the greatly impact your LinkedIn SEO, and Endorsements from people in your industry or field can have an even greater impact on LinkedIn SEO.

You will naturally get LinkedIn Endorsements over time because LinkedIn asks viewers of your Profile if they would like to Endorse you.

LinkedIn Endorsement
And, once someone has endorsed a colleague, they are asked if they’d like to endorse others.

LinkedIn Endorsement

In this list that comes up to ask if they would like to endorse others, LinkedIn pulls the top skills in their Skills Section first, so that’s why you will get more endorsements for your top Skills than the ones lower in the list.

Beyond this automatic endorsement process, it’s smart to do an Endorsement Campaign to get more Endorsements.  You can do that by sending an email to colleagues who are first tier connections and who are familiar with your work and asking them to endorse you or by sending a LinkedIn message.

If you send an email, be sure to include a link to your LinkedIn Profile to make it easy for your colleagues to access your Profile.

Below is an example of an Endorsement Campaign email that you can copy and modify for your own LinkedIn Endorsement Campaign.


LinkedIn Endorsements Campaign Email – Example

Subject: Request for LinkedIn Endorsements


I’m writing to ask you for a favor.

I am doing an outreach to ask for LinkedIn Endorsements.  Endorsements are very powerful in the LinkedIn Search Engine Optimization (SEO) and greatly affect how we are placed in LinkedIn searches.

Would you mind taking a moment to visit my LinkedIn Profile and endorse me for any skill you feel you know I have?  If so, here’s the link to it:

Link to My LinkedIn Profile

I recently moved some of my skills around, so some of the skills at the top do not have over 99 endorsements.

I particularly need Endorsements for these skills:

  • Executive Development
  • Situational Leadership
  • Organization Leadership
  • Management Development
  • Career Advancement
  • Career Development
  • Strategic Planning

Thank you in advance for assisting me in this effort.  And please let me know if there’s anything I can do for you.