Today’s CPAs, like most professionals, face a plethora of challenges and pressures not only in their day-to-day work lives, but also in their careers as they strive to advance. The pace of life in general has accelerated, thanks in large part to technology, and accountants who want to progress and do well for their clients and themselves cannot be complacent. They need to plan, take control, analyze processes, be more interactive, and anticipate problems before they happen.
In other words, they need to be proactive.