Right Places

Put the Right Keywords in the Right Places

LinkedIn is like, you put the right keywords in your profile and the right person finds you. LinkedIn has one more requirement though: you need to put the right keywords in the right places in your Profile to attract potential clients.

So what are the right places?

The areas/sections of your LinkedIn Profile that are thought to have most impact on LinkedIn’s Search Algorithm are your:

Job Titles
Specialties Section
Skills Section

NOTE: The Skills section is new and is still in beta testing, so it may change a bit over the next year.

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The More Words the Merrier!

In Parts 2 and 3 of this Series, I talked about putting the right Keywords in the right places. But it’s important to add Keywords throughout your Profile, because that impacts the Search Algorithm too. And, it’s important that once someone clicks on your Profile it delivers an effective marketing message.

60% of LinkedIn users don’t have a complete Profile. This is a huge mistake!!! Having an incomplete Profile can hurt your reputation!!! If you have a blank or lackluster Profile, potential clients may reject you because you appear to be inexperienced, ineffective, or lazy.

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I want to recommend Donna Schilder as a LinkedIn Expert. I attended a Teleseminar presentation that was one of the best I have ever attended in ten years of listening to other experts on different subjects. I am a little slow with technology, and she made everything so simple that I was inspired to follow her tips that she offered from her E-Book immediately and tell others about her course. Get LinkedIn NOW! She explains everything in detail in and compelling manner—her content is superb, and her style accessible and accountable. Thank you Donna  for all your support and expertise. You have added to my treasure box of LinkedIn information.

FORTUNE — After LinkedIn announced this year’s lists of the most overused words in its profiles yesterday morning, an array of people pulled theirs up to see whether they flaunted their “creative,” “effective” “track records” a bit too much.

A few tweeted that they had none of the 10worn-outwords in their LinkedIn profiles. Many others, including LinkedIn’s (LNKD) co-founder, couldn’t say their profiles were clear of clichéd terms. . . .

“Instead of using adjectives to describe yourself, you want to illustrate it,” says Donna Schilder, a career and leadership coach who has a video series on how to use LinkedIn to give your career a boost. If you want to show you’re a “team player,” talk about the times you’ve led the team or supported the team. Use the word “we,” which is a good indicator that you are collaborative.

Schilder recommends that applicants include numbers when possible to show the size of their impact. If you don’t have specifics, you can often come up with a solid estimate of your impact.

One way to get to the specifics that grab a recruiter’s attention, Schilder says, is to answer questions such as “What impact did I have on the customer?” or “How have I helped increase sales or retain customers?”

“People don’t know their accomplishments until someone’s interviewing them,” she says.

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 I was quoted in the largest newspaper in Rio De Janeiro Brazil:  O Globo
RIO – Na última semana, o LinkedIn divulgou pesquisa com as palavras e expressões mais usadas nos perfis dos usuários, em 2011. “Criativo” foi o termo mais usado nos Estados Unidos, na Austrália, no Canadá, na Alemanha, na Holanda e no Reino Unido. A lista americana do site de empregos com 135 milhões de perfis públicos nos Estados Unidos ainda incluía expressões como “experiência extensa” e “resolução de problemas”.
Enquanto a pesquisa pode fazer com que alguns candidatos a emprego, consultores e outras pessoas revisem seus perfis, com a intenção de retirar os clichês, antes de eliminar as dez expressões e palavras-chave, vale a pena checar se alguma delas será usada por recrutadores que podem lhe interessar. Segundo reportagem da Fortune, especialistas sugerem que a pessoa cheque listagens de empregos na sua área ou posts que interessem, para procurar pelas palavras-chave mais usadas – e se neles estiverem incluídas essas palavras, talvez seja melhor deixá-las no perfil. . .
– Os recrutadores estão procurando por palavras que façam sentido para aquele setor – diz a diretora do LinkedIn.
Donna Schilder, coach americana que tem uma série de vídeos sobre como usar o LinkedIn para alavancar a carreira, afirma que, em vez de usar adjetivos para se descrever, o melhor é ilustrar as situações. Então, se a ideia é mostrar que lidera, fale sobre as vezes em que liderou um grupo. E use a palavra “nós”, para indicar que você é colaborativo.

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