The ability to network like a pro is essential for all leaders, business owners, and aspiring entrepreneurs as it establishes the groundwork for ongoing growth and success.
Networking allows you to create connections to career opportunities, resources, and partnerships that can elevate your business. By actively engaging with others, you can acquire insights and perspectives that may not be available through conventional channels.
Networking fosters a supportive community where ideas are exchanged, collaboration is promoted, and innovation thrives. It enables you to connect with mentors who can provide guidance, allies who can offer support, and peers who can inspire your growth.
Ultimately, networking goes beyond merely exchanging business cards; it’s about nurturing meaningful relationships that can result in significant business advancements.
So, how do you begin to network like a pro?
Be a connector.
Networking offers significant value and opportunities for future collaborations. The primary goal of attending an event should be to forge new relationships and reconnect with familiar faces.
When participating in an event or dinner, adopt a mindset geared towards creating value. Actively engage with others and seek to understand their needs. You can enhance your network by identifying what others require and value, and then finding ways to meet those needs.
Do you know someone in your network who could benefit from a connection? Can you facilitate an introduction at the event that would be advantageous for both parties? Meet as many people as possible and encourage introductions among them—become a super connector.
Focus less on what you can gain and more on fostering relationships that lead to unexpected opportunities.
Attend industry conferences and news events.
Participating in industry-specific conferences or summits offers a fantastic opportunity to connect with like-minded individuals. Remember, relationships take time to develop; consistent attendance is key.
Also consider exploring events outside your usual interests to engage with new audiences, acquire fresh insights, and build diverse connections. Sticking to the same gatherings won’t expand your network—challenge yourself to explore different industries.
The connections you form at events can be incredibly valuable. Not only will you gain new knowledge, but these relationships can lead to new business opportunities, mentorships, or partnerships.
Go beyond showing up.
Events such as conferences, conventions, and seminars offer excellent networking opportunities. If you plan to attend an event, make sure to do more than just register and show up, especially if you’ve invested in travel and accommodations.
Add these strategies to your playbook:
Networking Event Strategies
- Announce your attendance ahead of time: Share posts about the event on social media to inform your network and discover mutual connections.
- Review the event program and agenda: Identify sessions and speakers you wish to attend and connect with.
- Create a list of important individuals to meet: Follow them on social media to stay updated.
- Direct message (DM) speakers or attendees: Build connections prior to the event.
- Introduce yourself to the event organizers: Engage with those responsible for programming and sponsors.
- Create a QR code linked to your business card: Simplify the process of exchanging information.
- Follow up promptly: Send a photo along with your contact details right after meeting someone.
- Offer to speak with the press: Obtain free publicity while conveying your key messages.
Network Like a Pro
Modern networking has transformed, with seasoned professionals embracing an always-on mindset. It’s essential to understand that networking opportunities are available everywhere. Just like our world functions in real time, you must excel at networking in real time through various channels, including social media and virtual workplaces, throughout your day.
Keep in mind that successful networking revolves around adding value for others and fostering long-lasting relationships. Approach your networking efforts with authenticity, readiness, and a strategy.
Donna Schilder