Last year, when Mitch Canter, 30, of Franklin, Tenn., decided to look for a new job, he immediately created his own site at MitchCanter.com.

“I’m a web developer/designer, so I engineered my site to look exactly like my paper résumé,” he says. “I figured that having a site with my name as the URL would make it super easy for people to find me and reach out.”

Just four months later, when a friend passed along his name to the company, the person who is now his boss googled “Mitch Canter,” and one of the first things that popped up was Canter’s site.

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